An advertising agency asked me to design a print advert for one of their travel clients; Unmissable Lapland.
My brief was to design a full page advert for The Times newspaper to promote their Lapland holiday offer. The company provided all the copy whilst I selected the images. One of the technical requirements for printing on newspaper was to ensure a 240% ink limit. This was my final design.
Unmissable Lapland is a tour operator specialising in package holidays to Lapland.